Ello.co is a minimalist new social net work that’s hell bent on not having ads.
Ello doesn’t sell ads. Nor do we sell data about you to third parties.
Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold.
Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.
We also think ads are tacky, that they insult our intelligence and that we’re better without them.”
Ever notice how we are connect to the world yet we still feel more alone than ever? Has technology warped our sense of validation and belonging ?